At just 11 years old, Juan R. left the countryside to begin his apprenticeship under master artisan Jorge Maigua and his wife, Mercedes Maldonado. By the age of 15, he had earned recognition as a skilled leatherworker in his own right—becoming the only member of his family to pursue the craft.

With over 35 years of expertise, the Moreno Proaño family workshop is celebrated for crafting high-quality leather apparel that blends artisanal tradition with technical precision. Master craftsman José Moreno and designer Gladys Proaño combine their skills to create exclusive garments known for durability, flawless finish, and timeless style—each piece reflecting decades of refinement and a passion for craftsmanship.

Kalito began learning the art of leathercraft at the age of 15, and has spent over two decades refining his technique and creative vision. Today, he designs and handcrafts his own pieces, blending tradition with personal style. Most of his work is sold through his brother’s shop in Cotacachi, where his craftsmanship has earned a loyal following and a reputation for quality.

San Francisco Leather was founded in 1997 with the vision of continuing a generations-long family legacy of leather artistry.
They specialize in minimalist products and timeless designs made from full-grain vegetable-tanned leather, contributing to environmental protection with natural dyes and vegetable and animal fats, carefully following traditional tanning practices to ensure a long product lifespan.